The Philadelphia Daily News, the city of brotherly love's scrappy tabloid, will soon be labeled an edition of the larger Philadelphia Inquirer, the papers report.
Starting March 30, the phrase “an edition of the Philadelphia Inquirer” will appear under the Daily News logo on the paper's front page. The phrase is necessary so that the two papers can be considered a single publication by the Audit Bureau of Circulation, which watches newspaper sales.
Why make the News an edition of the Inquirer?
The move allows the papers to save money on wire services by allowing the publications to act as a single subscriber. It will also help ad sales, according to Philadelphia Media Holdings CEO Brian Tierney.
“Instead of telling advertisers we have 330,000 circulation (at the Inquirer) plus the Daily News, it will help to say we have 440,000 daily circulation,” Tierney told the News.
The two papers will still maintain separate news staffs, and the News will continue to be a tabloid sold separately from the Inquirer, officials said.
The move comes a week after the company filed for Chapter 11 bankruptcy protection.
Daily News publisher Mark Frisby told the Inquirer that having one subscription to the Associated Press and other wire services would save the company roughly $500,000 a year.
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