Muckrack founder Greg Galant
Muckrack is a new site that collects tweets from journalists. Here's a Q&A with Gregory Galant, CEO of Brooklyn-based Sawhorse Media, the company behind Muckrack.
Q: How did the idea for Muckrack come about?
A: While running the Shorty Awards I noticed there were a lot of journalists doing a good job covering news on Twitter, but it was really hard to find them. (This is part of the reason Twitter has low retention rates -- It's hard to find the good stuff.) We decided there was an opportunity to create a curated directory of journalists, and layer on a level of analysis (e.g. trending topics, popular links) to what they're saying.
Q: How did you create Muckrack?
A: We started by hand picking about 170 journalists to launch the site with, and compiling their real names (which was often not in their Twitter profile), titles and publications. We built the technology platform from scratch to pull in and analyze their Tweets.
Q: What were you doing at the time?
A: Shorty Awards and our other sites: SawHorseMedia.com
Q: Did you have a background in journalism?
A: I was an associate producer at CNN.com and host an interview-based podcast at VentureVoice.com
Q: What's the response been from journalists?
A: Extremely positive, in the first month over 1,000 journalists requested to be included on our site.
Q: How do you choose which reporters are included?
A: In the interest of saving time we started by only including journalists from credible news organizations who give good tweets, but we're planning on including freelancers soon too.